Changes in the US healthcare marketplace, including a heightened focus on patient consumerism, are leading to patients increasingly choosing providers who offer personalized care, enhanced communication capabilities, flexible hours of operation, on-demand appointment availability and convenient locations that minimize travel. These growing patient preferences are forcing health systems to rethink their portfolio of ambulatory care […]

As digital marketing has become more prevalent throughout the industry, measurement approaches have tended to lean on what is easy to measure rather than what is most accurate. But now, with increased availability of digital media and healthcare data combined with emerging technologies, the most accurate measurement solutions are easy to implement and leverage as […]

There are key dynamics shaping the health care industry including a new inflection point to address the rising cost of care, the proliferation of consumerism and an unprecedented acceleration of medical innovation. At CVS Health, our strategic imperatives that will guide our approach to transforming the health care system are to be local, make it […]