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June 2019
Webinar: The New Standard for Digital Measurement of Provider Marketing Campaigns
As digital marketing has become more prevalent throughout the industry, measurement approaches have tended to lean on what is easy to measure rather than what is most accurate. But now, with increased availability of digital media and healthcare data combined with emerging technologies, the most accurate measurement solutions are easy to implement and leverage as well. While traditional measurement provides some insights into campaign performance via proxy metrics, like clicks and time spent on websites, it falls short when it…
Find out more »July 2019
Sunrise with Strategists: How to Build and Extend Your Brand
Join us for a continental breakfast and learn how to brand yourself: Do's and don'ts of LinkedIn How to make yourself be found and sought after by recruiters How to use LinkedIn to proactively advance your career and your presence How to use LinkedIn to network and find opportunities Common mistakes and how to avoid negative online presence Building a quality resume Online resume (LinkedIn) Paper resume Common mistakes Examples of before and after-transforming a resume Speaker Jill Huggett, a…
Find out more »September 2019
Webinar: Innovative Provider Collaboration Strategies at CVS Health and Our Vision for a Better Health Care System
There are key dynamics shaping the health care industry including a new inflection point to address the rising cost of care, the proliferation of consumerism and an unprecedented acceleration of medical innovation. At CVS Health, our strategic imperatives that will guide our approach to transforming the health care system are to be local, make it simple and improve health. Our goal is to support better engagement through a combination of both the human touch and through a digitally connected experience…
Find out more »October 2019
Webinar: Wellforce Care Plan Medicaid Accountable Care Organization
On March 1, 2018, the Massachusetts Executive Office of Health and Human Services launched a massive redesign to the Massachusetts Medicaid program, converting nearly 1.2 million members to an Accountable Care Organization. The Wellforce Care Plan is a Medicaid Accountable Care Organization in Partnership with Fallon Health, a managed care organization in Massachusetts. Presenters: Kathleen Garland & Wendy Mitchell, MD Kathleen Garland is the Executive Director, Wellforce Care Plan Wendy Mitchell, MD is the Medical Director, Lowell General Physician Hospital…
Find out more »Save the Date: Fall Conference October 18, 2019
Our Fall Conference will be held at the Sheraton, Framingham, MA on Friday, October 18, 2019. Details will be available in August.
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