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Former U.S. Secretary of Defense Donald Rumsfeld famously mused, “There are known unknowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know, we don’t know.” Strategic planning builds on the strengths of an organization and tries to repair the weaknesses that makes it vulnerable in its marketplace. Strategic planners try to avoid…