Webinar: The New Standard for Digital Measurement of Provider Marketing Campaigns
June 20 @ 8:30 am - 9:30 am
As digital marketing has become more prevalent throughout the industry, measurement approaches have tended to lean on what is easy to measure rather than what is most accurate. But now, with increased availability of digital media and healthcare data combined with emerging technologies, the most accurate measurement solutions are easy to implement and leverage as well. While traditional measurement provides some insights into campaign performance via proxy metrics, like clicks and time spent on websites, it falls short when it comes to addressing what marketers need to know—what happens after a patient is exposed to an ad. Further, tracking only leads ignores the impact of media exposure and website visits and therefore fails to recognize the full impact of marketing campaigns.
This webinar will highlight how marketers can embrace new technology, data and analytics to optimize their digital campaigns and see their true campaign impact.
Presenters: Jeremy Mittler & Robin Goldsmith
Jeremy Mittler serves as Vice President, Analytics Services at Crossix, having joined the company in 2008. Jeremy has a deep understanding of the innovative marketing analytics Crossix brings to its pharmaceutical brands, publishers and other clients and how they help to measure and optimize the range of campaigns and tactics in the marketplace. Jeremy has over 10 years of pharmaceutical and healthcare analytics and consulting experience, having previously worked at Synygy and Campbell Alliance with many of the top pharmaceutical companies. He holds a B.A., magna cum laude , in economics from the University of Rochester and an M.B.A. from New York University Stern School of Business.
Robin Goldsmith recently joined Crossix to lead the Provider Solutions team and bring the Crossix Measurement and Targeting capabilities to a new client base for the company. He has worked with Hospitals and Health Systems for over a decade in a variety of capacities from digital media engagements with Everyday Health to Point of Care solutions with PatientPoint. He sees Crossix as the natural evolution to help hospital marketers receive the credit they deserve on their marketing investments thru data. He holds a B.A. from the University of Delaware.
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