Changes in the US healthcare marketplace, including a heightened focus on patient consumerism, are leading to patients increasingly choosing providers who offer personalized care, enhanced communication capabilities, flexible hours of operation, on-demand appointment availability and convenient locations that minimize travel. These growing patient preferences are forcing health systems to rethink their portfolio of ambulatory care […]

As digital marketing has become more prevalent throughout the industry, measurement approaches have tended to lean on what is easy to measure rather than what is most accurate. But now, with increased availability of digital media and healthcare data combined with emerging technologies, the most accurate measurement solutions are easy to implement and leverage as […]