This hands-on Branding Bootcamp equips healthcare executives with strategic tools to build high-impact brands. Participants will explore branding fundamentals, use AI tools to define patient messaging, and align brand identity with organizational goals. Through interactive exercises, they’ll map brand associations, define core brand meanings, and develop a Strategic Brand Brief—an actionable blueprint for brand positioning. […]

In an era of rapid disruption and mounting financial pressures, healthcare organizations can no longer rely on traditional, siloed budgeting processes. This session explores how an integrated strategic financial planning […]