WEBINAR: The Balancing Act: Where Digital Consumer Trends Meet Healthcare Authority and Best Practices

“Shopping” for healthcare has been embedded within the patient journey. Today, patients rely on digital tools to make decisions about providers, organizations and treatment options. Meanwhile, health systems are under increasing pressure to support this journey by owning and optimizing their online presence and showing their authority. But how do you win in a system that speaks so differently from its consumers? How do you manage listings accuracy and position yourself as a topical authority? How do you provide the personalized experience consumers expect? During this webinar, our speakers will answer those questions and more as we explore how to make the digital consumer journey work for healthcare.

Presenters: Bryan Cush & Reed Mollins

Bryan Cush is the Co-Founder and Strategy Officer of Tidal Health Group, a New York based healthcare marketing and technology agency. He has been at the cross section of digital healthcare authority and acquisition for over a decade. He has led the development of a consumer forward web platform that translates and showcases healthcare authority.

Reed Mollins is the VP of Strategic Partnerships at Press Ganey, where he built the first and largest network of healthcare stakeholders, connecting thousands of hospitals, tens of thousands of private practice doctors, consumer health sites with over 100mm patients, national payors and pharma brands. Reed was the co-founder and chief strategy officer at Doctor.com prior to it’s acquisition by Press Ganey in 2020.

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