Strategic conversations about the future of healthcare focus on the immediate impacts of Baby Boomers and the future desires of Millennials. Something important is missing: 65 million people in this country who were born between 1965 and 1980. Often underestimated and ignored, Generation X represents a significant force in healthcare. Gen X is currently assuming leadership roles, aging into healthcare as patients, coordinating care for their parents and helping their own children navigate care. Learn more about what makes Gen X tick, how to engage them as employees and how to best target them for marketing and communication efforts.
Presenter: Dean Browell, PhD
Dean Browell is a Principal at the research firm Feedback and has a PhD specializing in generational differences and in applying ethnography in a digital space. He is currently on the SHSMD board as well as the board for University of Richmond’s Institute on Philanthropy.