Webinar: Branding Bootcamp: Building a Brand That’s Not About You

This hands-on Branding Bootcamp equips healthcare executives with strategic tools to build high-impact brands. Participants will explore branding fundamentals, use AI tools to define patient messaging, and align brand identity with organizational goals. Through interactive exercises, they’ll map brand associations, define core brand meanings, and develop a Strategic Brand Brief—an actionable blueprint for brand positioning. Attendees will leave ready to elevate their brand’s impact.

Presenter: Mike Slusarz, Princeton Partners:

Mike Slusarz is the Managing Partner of the Healthcare Division at Princeton Partners. He is a seasoned healthcare marketing professional with 30+ years expertise in brand management, strategic planning, digital marketing, physician relations and corporate communications. As former VP of Marketing & Brand Strategy at Barnabas Health for 25+ years, he led the marketing operations for seven acute care hospitals, three cardiac surgery centers, four of NJ’s largest teaching hospitals and over 700 medical practices.

Mike’s leadership spans Cape Regional Health System, PRISM Vision Group, and the Marathon Group, his award-winning agency. A former President of the Health Care Planning & Marketing Society of New Jersey, he also teaches brand strategy at Temple University.

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Webinar fee: $15.00
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