New England Society for Healthcare Strategy (NESHS)

Professional Service Agreement: ﻿A Tool For Physician Alignment
2023-09-21 08:30 - 09:30 (America/Halifax)
Often employment of physicians is not the most desired means for physicians to integrate with health systems or other health care companies. A professional services agreement offers an alternative, sometimes more flexible approach, to providing professional services while preserving some physician independence. This webinar will focus on several aspects of working with PSAs including: defining what a PSA is; its benefits and challenges; potential applications and variations; economic considerations, aligning management and governance, and the steps to advancing.

Presenters: Anthony M. D’Eredita and Laura Sebastyn
Anthony M. D’Eredita, JD, MSL, MBA, is the Founder and CEO of TrustWorks Collective. He is an innovative, energetic leader, skilled communicator, and team builder with more than 25 years of experience across private, publicly-traded and not-for-profit organizations. Across his career, Anthony has been active in executive management and governance; law; operations; finance; strategic planning; consulting; interim operations and turnarounds; and healthcare technology. Anthony is a national speaker; published author; and former adjunct professor.
Anthony partners with healthcare organizations of all varieties to provide a diverse set of services including strategic guidance, new business startups, performance improvement and turnarounds, operational support, care model development, physician compensation and oversees interim executives.
Laura Sebastyn is a Principal and Senior Adviosr for TrustWorks Collective. Laura is a powerful change agent whose expertise in large-scale transitions, expansions and infrastructure improvements has led multiple organizations to increased profits, operational efficiency, and patient satisfaction over the past 20 years.
As a Senior Advisor for TrustWorks Collective, Laura leverages her expertise across multiple disciplines to provide strategic guidance and operational support for projects including, but not limited to: ambulatory network development; legal and governance structure transition and optimization; clinic expansions; physician relations initiatives; and strategic growth planning.
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NON-MEMBER REGISTRATION
Webinar fee: $15.00
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RI Fall Networking Event – Free to NESHS Members and Non-Members!
2023-10-18 16:00 - 18:00 (America/Halifax)
Postponed – more information to follow.
Join colleagues from organizations across Rhode Island’s healthcare continuum for a fun and casual event! We hold our first RI-based networking event in Cumberland, RI, at Chapel Hill, a local senior living community. Chapel Hill, Rehabilitation Hospital of RI, and Vantage Healthcare are co-hosting this collaborative networking event. These events aim to broaden NESHS membership to span all provider settings and deepen our understanding of the ways different sectors ideally work together and collaborate. NESHS members are encouraged to contact non-member colleagues and ask them to join us on October 18th between 4 pm and 6 pm. In addition to hospital-based care management, consider inviting strategy and development folks who work in home care, acute rehab, skilled nursing facilities, physician services, pharma, and diagnostic services.
Fall themed appetizers and refreshments will be served and attendees can register to win one of 3 themed raffle baskets. More details to come about food and prizes…
Although this is a free event, we kindly ask that you register below.
Date: October 18, 2023
Time: 4 – 6 PM
Venue:
Chapel Hill Senior Living
10 Old Diamond Hill Road
Cumberland, RI 02864

NESHS Fall Conference
2023-10-26
Our Fall Conference is being postponed until Spring. Stay tuned for updates as we plan for an exciting event!

Webinar: The Digital Front Door & The Healthcare Consumer
2023-11-16 08:30 - 09:30 (America/Halifax)
Patients are no longer defined by just their clinical records – they represent a complex collection of preferences, needs, demographics and socioeconomic factors. As consumer expectations have grown, the ability to tailor care directly to the “whole” person has emerged as a powerful differentiator for health systems. In this session, we will cover:
–How consumer digital experiences have raised patient expectations;
–How personalized approaches to engagement and care orchestration drive better outcomes and satisfaction;
–What health systems can do now to meet consumers’ changing needs.

Presenters: Leslie Lennergard and Amanda DeMano
Leslie Lennergard is an experienced healthcare professional with over 15 years of industry experience focused on health system transformation, including revenue cycle operations, consumer experience, strategic planning and technology implementation.
Prior to her role at AVIA, Leslie spent time as a Customer Program Executive at Olive AI, where she oversaw the implementation of large-scale automation partnerships. Prior to Olive, Leslie worked across Advocate Health Care, Aurora Health Care and ultimately, the merged entity Advocate Aurora Health. During her tenure, Leslie held a variety of roles across operations, strategy, and consumer experience. Most notably, Leslie led an internal innovation consulting practice focused on enhancing the consumer and patient experience through insights and design thinking, and ultimately, the creation of the organization’s Signature Experience strategy that included both operational and digital transformation roadmaps.
Amanda DeMano is Senior Vice President for Strategic Partnerships at AVIA. She curates partnerships in the healthcare industry to accelerate the pace of digital transformation for health systems and strategic growth for solution companies, venture, and more. With over twenty years of IT experience in service of provider organizations, she offers a breadth of expertise to AVIA’s network members and consulting clients in the application of digital to propel organizational strategy and implementing effective governance and support models for long term success.
Prior to her role at AVIA, Amanda spent twelve years at UChicago Medicine where she was Executive Director of IT Strategic Programs. She also held previous leadership roles with Deloitte Consulting, LLC and other academic and community health provider organizations.
Amanda holds a BS in Health Information Management from Saint Louis University and has completed graduate work in the area of Management Information Systems. She is an active participant in conscious leadership practices and is a founding member of Chicago Women’s Circle.

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NON-MEMBER REGISTRATION
Webinar fee: $15.00
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Webinar: The New Normal: Best Practices for Integrating Digitally Enabled Care in the Hospital Environment
2023-12-14 08:30 - 09:30 (America/Halifax)
The COVID-19 pandemic saw unprecedented growth in digital health. Virtual care adoption stabilized in 2022, and with this stability, providers have now shifted their focus to embedding telehealth into everyday care through the creation of digitally enabled care models and alignment with broader strategic imperatives. This presentation will focus on (1) best practices for integrating digital care across your organization, including organizational structure & governance; and (2) lessons learned from innovators in digital health programs (e.g., remote patient monitoring, hospital-at-home).

Presenters: Jared Augenstein and Tracy Massel
Jared Augenstein
Jared is a managing director with Manatt Health, in an interdisciplinary policy and business advisory practice of Manatt. He provides strategic business advice, policy design and analysis as well as project management to health care providers, health tech companies, state and local governments, foundations, and other health care organizations. Jared’s primary areas of focus are advising private- and public-sector clients on health technology, telehealth, care model design and transformation, population health, federal and state health policy trends, and provider markets.

Jared has extensive experience in the digital health space, regularly advising health systems, policymakers, innovators and investors on digital health and virtual care strategy, implementation, operations and policy. Jared has published extensively on a range of topics related to digital transformation, telemedicine and health system strategy, including co-authorships with the American Medical Association, the Association of American Medical Colleges, The Commonwealth Fund and others.

Representative engagements include advising many of the nation’s leading health systems on strategic planning and digital transformation, supporting states in designing and implementing telehealth coverage and reimbursement policies, counseling emerging companies on go-to-market and business model strategies, and partnering with foundations and nonprofit organizations to advance their impact.

Tracy Massel
Tracy is a Director at Manatt Health, an interdisciplinary policy and business advisory practice of Manatt. Tracy’s expertise lies in Health Tech strategy and operations including payor and provider contracting, value-based care model design, partnership model development, organizational strategic planning, and digital health business strategy. Previously, Tracy worked at Oscar Health and the Hospital for Special Surgery. Tracy has her MBA from Harvard Business School.

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NON-MEMBER REGISTRATION
Webinar fee: $15.00
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Webinar: The Importance of a Solid Reputation Management Strategy
2024-01-18 08:30 - 09:30 (America/Halifax)
In today’s “digital world”, the first opportunity for a hospital or practice to make a first impression is when a potential patient conducts an online search for a provider near them. Why is this first impression important? This is important for a provider because 72% of patients look up their providers online and almost 90% of those patients read online reviews to help determine which provider they will choose. A big percentage of patients make their healthcare decisions after searching online. It is important to have a solid Reputation Management solution in place to ensure you are presenting potential patients with a positive first impression of your healthcare facility.

Presenter: Cory Krueger
Cory Krueger is Vice President of Digital Marketing Solutions at PatientPoint. He has spent 23 years working with various marketing solutions that have been made up of a combination of print, reputation management, websites, SEM, SEO, social and other forms of digital marketing. He has worked extensively with almost any vertical imaginable and is now focusing on the Healthcare Industry. For the past 6 years, he has been working to connect healthcare providers to their patient base within the hospital and/or doctor’s office settings. PatientPoint provides a complete Reputation Management Platform that incorporates listings management, driving positive online reviews and multiple digital marketing solutions to encourage new patient growth.

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FREE reservations are limited to NESHS members only.
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NON-MEMBER REGISTRATION
Webinar fee: $15.00
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Webinar: Navigating the Data-Driven Healthcare Landscape
2024-02-15 08:30 - 09:30 (America/Halifax)
In today’s healthcare landscape, data is increasingly critical. As we continue moving towards a consumer-driven healthcare marketplace, providers are facing increasing pressure to leverage more data and technology to deliver better care experiences for patients. How can providers navigate the constantly evolving data-driven landscape to deliver early diagnosis, better outcomes, the digital front-door, and improved patient engagement?
In this presentation, we will explore the latest trends and innovations in data-driven healthcare and present a roadmap for providers looking to stay ahead of the curve. We’ll examine the role of AI and machine learning in healthcare delivery and clinical decision-support, and how these technologies are being used to improve patient outcomes and drive down costs. We’ll also delve into the challenges and opportunities presented by the rise of consumer-centric care, including the importance of patient-centered design and how patient insights delivered by AI and advanced analytics allow us to develop more personalized care plans.
We will also cover the importance of building and supporting a culture that values data-driven decision-making while being balanced by pro-active and agile data governance policies that protect sensitive data, improve data quality and accuracy, and ensure data is used ethically and responsibly. Throughout the presentation, we will provide real-world examples of how leading healthcare organizations are leveraging data and technology to deliver better care experiences for patients.

Presenters: Christopher Schultz and Glen Hall
Christopher Schultz, Director of Healthcare Data and Technology Solutions at IQVIA, is a leader and problem solver who combines intellectual curiosity with a passion for delivering solutions, platforms, and strategies for healthcare providers and organizations seeking to use data and insights more effectively. In addition to building and leading enterprise analytics teams, Christopher enjoys working with individuals and organizations who share the mindset of continuous improvement and innovation.
Glen Hall is Director of Business Development for IQVIA’s US Healthcare Solutions Group. Glen works with various healthcare leaders across Strategy & Planning, Service Lines, and Marketing, to utilize Claims Data (Medical, Prescription, and Remittance) for growth and planning. He also supports IQVIA’s Natural Language Processing/LLM models, AI/ML platforms, Omi-Channel Marketing Services, Digital Therapeutic applications, and Data Governance services.
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Non-members can attend NESHS Webinars for $15.00.
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Webinar: The Evolving Oncology Landscape and Its Impact on Cancer Care
2024-03-21 09:00 - 10:00 (America/Halifax)
Join this deep-dive presentation, hosted by ECG Management Consultants’ Oncology practice, to learn more about oncology market trends that experts are seeing nationwide – pressures that will only grow as the demands for cancer services rise with an aging population. Specialized industry experts will discuss how different organizations have found opportunities for success within this ever-evolving and challenging cancer care landscape. This session offers practical guidance for health system providers and administrators to learn what oncology programs should be thinking about – strategically and operationally – to best position for future success and sustainability.

Presenters: Ian Dumont and Meagan O’Neill
Ian Dumont, Associate Principal, ECG Management Consultants is a healthcare strategist who partners with health system leaders to develop impactful growth strategies by way of enterprise strategic planning, new-venture analysis, new-market entry and go-to-market strategy development, and partnership planning and execution. Ian is viewed by his clients as a go-to leader for engagements where no prior roadmaps exist, often addressing intractable issues and navigating white spaces. He strives to translate conflicting ideas and perspectives about clinical operations and research into a clear path forward, combining quantitative and qualitative analyses with human-centered design to turn stuck problems into sticky results.
Before joining ECG, Ian was an engagement manager at Chartis within its Strategy practice. In this role, he advised AMCs, children’s hospitals, and integrated delivery networks (IDNs) on enterprise and service line strategy development, clinical program development, growth strategies, partnerships, governance redesign, and care model innovation. Most recently, Ian worked with a national IDN to evaluate and prioritize organic, acquisitive, and de novo growth opportunities for three major service lines. He also built three separate forecasting and market analysis tools to identify and size national growth opportunities, the findings from which were synthesized into comprehensive growth plans to drive over $1 billion in growth over five years.
Meagan O’Neill is an Associate Principal at ECG Management Consultants. Blending her policy background and analytical expertise, Meagan helps clients take advantage of opportunities in their markets to improve the delivery of healthcare. Meagan has over 12 years of experience serving as a strategic adviser and consultant for healthcare organizations, which she calls upon to help hospitals and health systems gain a comprehensive understanding of the issues they are encountering and identify actionable and lasting solutions.
At ECG, Meagan assists providers with strategic planning, service line development, organizational restructuring, partnership arrangements, physician alignment transactions, business case feasibility studies, and patient access optimization. Meagan’s detailed understanding of key service lines, such as oncology, combined with her experience leading broader, system-wide strategic initiatives, enables her to approach the complexities of program planning and implementation with a holistic perspective.
Meagan is a leader in the firm’s Oncology Services practice and has led dozens of strategic and operational engagements for cancer centers within both the academic and community settings. Having served as a caregiver for family members with cancer, Meagan is passionate about partnering with her clients to pursue meaningful changes that will advance the delivery of oncology medicine and create a better care experience for this vulnerable patient population. As a result of both her work and personal experiences, Meagan is committed to helping cancer programs navigate the challenges of a rapidly evolving field and determine opportunities that will ultimately lead to more sustainable and successful care models for the communities they serve.
NESHS MEMBER REGISTRATION
FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
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Webinar: Health Care in the Ballot Box: What’s at Stake?
2024-04-18 08:30 - 09:30 (America/Halifax)
On November 5, 2024, the American public will choose a President, a new Congress, and (indirectly) shape future Federal Courts. The election results in each of these federal branches have potentially profound implications for providers, patients, and public health. This 1-hour session will review the policy differences on the ballot this fall.

Presenter: Sarah Fontenot
Sarah Fontenot is both a nurse (University of Vermont BSN 1978) and lawyer (UCONN Law School, 1990), and earned the designation “Certified Professional Speaker” (CSP®) from the National Speakers Association in 2014.
Last December, and after 26 years, Sarah retired from her position as the Adjunct Health Law Professor for MHA students at Trinity University (San Antonio); before moving to Texas, she taught for two years in the Department of Epidemiology and Public Health at Yale University.
Ms. Fontenot speaks across the country to provider organizations about the law and policy of health care and teaches extensively for the American College of Healthcare Executives [ACHE] (joining their faculty in 2007).
Ms. Fontenot proudly served on the Board of Directors of Peterson Health in Kerrville, Texas (2012 – 2021), the Committee on Governance at the American Hospital Association (2019 – 2022) and is currently the Chair of the Board for the Austin Child Guidance Center.
Although she remains a proud Yankee through and through, Sarah and her husband just marked the end of their 29th year living in Fredericksburg, a small town in Central Texas (population 11,072).
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After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
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2024 NESHS SPRING CONFERENCE - Growth in a Constrained Environment: Tough Times and Tight Budgets
2024-05-09 08:15 - 14:30 (America/Halifax) | Verve Hotel, 1360 Worcester Street, Natick, MA, 01760
Register Now

Shrinking budgets, high expenses, and ongoing shortages of skilled staff require cutting costs while growing programs. Strategists are being tapped to create plans that help their organizations contract and grow at the same time. Hear how others have managed this tricky dynamic and created effective cross-functional collaboration for development and execution. Learn what skills are needed for today’s tough financial reality. Whether you are already a successful leader in strategy, finance, operations, or new to your role, there is something for everyone to better navigate these turbulent times.
In-person conference with lots of networking time.

Keynote
David H. Willis, Principal, ECG Management Consultants

Agenda
8:15 AM Registration, Continental Breakfast and Networking
8:50 AM Welcome
9:00 AM Keynote: A New Era for Healthcare: Insights and Opportunities for 2024.
David Willis, Principal, Strategy and Business Advisory, ECG Management Consultants
10:00 AM Networking Break – Visit our Sponsor Tables
10:30 AM Views from a CSO and CFO Vantage Points: Economics of Healthcare Today and Planning in this Environment
Marcia Neiberg, EVP and Chief Strategy Officer, Lifespan
Beth Cadle, Chief Financial Officer and VP Finance, Milford Regional Medical Center
12:00 PM Lunch
1:00 PM Skills Building Session: Improve Your Decision Making Acumen with frameworks and tools
Sara Keen, Senior Director, Partnering Support, Mass General Brigham
2:30 PM Closing Remarks

Location
The Verve Hotel by Hilton
1360 Worcester Street | Natick, MA 01760
Investment
NESHS Members: $175
Non-members: $220
Student-members: $60 (must be a full-time student)

Webinar: Incorporating Equity and Civic Engagement in Strategic Analyses
2024-05-16 08:30 - 09:30 (America/New_York)
Hospitals and health systems, especially not-for-profits, are under increasing scrutiny to demonstrate their effectiveness in serving the needs of their communities. This is especially important for community members who have been historically marginalized and underserved. Today’s health system strategic partners should incorporate robust equity, community stewardship, and low-value care measures into their analytical portfolios. The Massachusetts Health Data Consortium will demonstrate how these additional analyses create a more complete picture of hospital and health system performance and areas for strategic planning.
Presenter: David Delano

David Delano is the Senior Director of Services and Security Officer for MHDC, with over 36 years of experience in health informatics, information technology development, integration and interoperability, systems management, and Executive IT leadership. Before joining MHDC, David served as health-system CIO for Northern Berkshire Healthcare (North Adams Regional Hospital and Affiliates), was a principal consultant for the Massachusetts eHealth Collaborative (MAeHC), and the Executive Director of the New England Healthcare Exchange Network (NEHEN), a self-sustaining, regional health information exchangenetwork transacting primarily administrative data between healthcare payers and providers.
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FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
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Webinar: Strategic Solutions: Master Planning for Healthcare Facilities
2024-06-20 08:30 - 09:30 (America/Halifax)
The master planning process is a critical opportunity to create a clear, actionable “road map” for future facilities investments. A thorough and robust master plan will allow your organization to achieve the following objectives:
* Meet strategic goals related to the needs of your patient population and necessary service lines.
* Promote the highest and best use of all of your building and site resources.
* Accommodate and align new and existing programs for maximum efficiency.
* Preserve flexibility and options for future growth and change.
* Inform and enable you to make prudent short and long-term financial decisions.
* Avoid undesirable “downstream” consequences of program and building investments.
* Contribute to the attraction and retention of physicians and staff.
* Inspire stakeholders to further support your organization and strengthen your brand.
We will guide you through a 7-step master planning process that includes the appropriate level of rigor and creative, innovative thinking to explore all the “what-if” scenarios. During these days of competing needs and limited financial resources, optimizing space utilization is paramount. All too often, healthcare facilities are believed to be undersized, lacking capacity for additional patient volumes. We will demonstrate solutions for process and space optimization utilizing lean process improvements, patient volume data analysis, and simulation modeling to meet your short and long-term strategic goals.
Presenters: Richard Pizzi and Joe Lonergan

Richard Pizzi has focused his 30-year career on healthcare and medical education. Rich has led the programming and design of innovative ambulatory care prototypes for multiple regional health systems. This process has focused on the strategic planning, improving the patient experience, enhanced operational efficiencies, optimizing space utilization, sustainability, and maximizing staff satisfaction.
Joe Lonergan has been working to transform healthcare spaces for the last 15 years. Joe’s career has been dedicated to healthcare architecture working with leading organizations such as Dartmouth Health, BIDMC, and others throughout the northeast. His experience includes Emergency Services, Surgical Services, Cancer Care, Inpatient, Psychiatric Services, and Ambulatory Care. Joe truly appreciates the impact that healthcare design can have in the lives of the patients, family, friends, and caregivers. His design process is a testament to the belief that healing spaces can be both functional and transformative.

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After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
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Webinar: The Benefits & Strategy of Trauma-informed Design
2024-09-19 08:30 - 09:30 (America/Halifax)
The built environment has an immensely powerful impact and influence on our emotions and behaviors. This presentation will introduce the audience to the benefits and strategies of Trauma-informed Design (TiD). Through a deep understanding of trauma and its impacts we will explore how design can enhance patient and staff experience while increasing operational efficiency resulting in beneficial financial outcomes. Utilizing case studies and stories of success, we will highlight ways to successfully integrate TiD. Together, we are committed to creating uniquely designed therapeutic environments where all users can experience healing with a sense of safety, hope, dignity, and connection.
Presenters: Janet E. Roche, Christine Coward and Candice Barter
Janet E. Roche, MDS, CAPS, is a leader in designing for health and wellness. She received her master’s in design for Human Health within the Masters of Design Studies program at the Boston Architectural College (BAC). Currently, she teaches Biophilia and Trauma-informed Design at the college. Janet received her B.S. in Social Work from Boston University, and her Certificate of Business and Management from Harvard University Extension School. She is now engaging her love of design, helping others, and business by owning her own company, Janet Roche Designs, LLC. Her company believes that they can find real design solutions to the human condition. In 2019, she launched her own podcast, Inclusive Designers™, and in 2020 founded Trauma-informed Design Society (TiDS) along with Christine Cowart and Davis Harte. Further, in 2023, Janet and Christine started Trauma-informed Design Consultants, LLC. In 2022, TiDS won the Certificate of Research Excellence (CORE) from Environmental Design Research Association (EDRA).
Christine Cowart, MA, CTP, is dually-certified as a trauma professional by Florida State University and the International Association of Trauma Professionals, and is a member of the ACEs Connection’s Speakers and Trainers Bureau. She has built a career in the human services field, with a focus on criminal justice and family services policy. Through this work, she developed an in-depth understanding of trauma, its possible effects, and what can be done to change the story.
Candice Barter, AIA, NCARB, EDAC, has nearly 20 years of health design experience and has led and collaborated on a wide array of complex healthcare projects, including specialized pediatric designs and academic medical centers. Candice excels in planning, programming, and project management, closely collaborating with her clients to achieve the shared goal of providing top-tier patient and staff comfort. Candice implements a human-centric and research-based approach to design.
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After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
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Webinar: Talent Trends 2024 and Upskilling for the Future
2024-10-17 08:30 - 09:30 (America/Halifax)
This presentation will provide healthcare leaders with valuable insights into managing a multi-generational workforce, enhancing team communication, and preparing for future talent trends. Through a detailed exploration of generational differences, the significance of diverse perspectives, and the benefits of empathic communication, attendees will learn how these factors contribute to better patient outcomes and increased job satisfaction. Additionally, the presentation will highlight emerging talent trends for 2024 and offer strategies for upskilling the current workforce to meet upcoming challenges. By the end, participants will be equipped with practical tools and knowledge to foster a resilient, innovative, and effective healthcare team.
Presenter: Tessa Misiaszek

Tessa G. Misiaszek, PhD is the Head of Research with the Korn Ferry Institute. Dr Misiaszek recently co-authored and published a book titled, Branding That Means Business, through The Economist in September 2022. Dr. Misiaszek taught courses in marketing, branding, and innovation at the Simmons School of Management and Hult International Business School for several years. Today, Dr Misiaszek currently serves as an Instructor with Harvard Division of Continuing Education, as well as with New York University, and is the cofounder of the Happy at Work podcast.
Dr. Misiaszek completed her PhD at Simmons University in Boston, Massachusetts. She also holds a master’s degree in public health and a BSc in resource economics from the University of Massachusetts Amherst.
NESHS MEMBER REGISTRATION
FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
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NESHS "BYOL" Virtual Learning & Networking Event
2024-10-22 12:00 - 13:00 (America/Halifax)
FREE Virtual Networking Luncheon

Topic: Personal Branding –
Why managing your personal brand is key to your career
Open to NESHS members AND non-members!!
Thursday, October 22, 2024, 12:00pm-12:45pm via Zoom
Jill Huggett, Certified Professional Career Coach
Jill will share her professional insights in the following key areas and then open the discussion up for all to participate.
Determining your desired personal brand
Changing your perceived personal brand to your desired personal brand
Managing your personal brand
This event is open to both members and non-members! Please share details with anyone in your network who may be interested.
Plan to “BYOL!” We will wrap up by 12:45 pm to allow attendees to “Zoom” off to any other meetings.
Please register below (no registration fee).

November 13, 2024 Pre-Conference Networking - open to all!
2024-11-13 17:30 - 18:30 (America/Halifax) | Verve Hotel, 1360 Worcester Street, Natick, MA, 01760
NESHS Networking Event
The Hotel Bar at The Verve Hotel in Natick, MA
Wednesday, November 13th, 2024, 5:30 – 6:30pm
NESHS members and non-members welcomed!
Enjoy appetizers, good company and conversation after your long commute before you head home or out to a restaurant for your dinner

Open to all – whether you are attending the 2024 NESHS Fall conference on Thursday, November 14th or just happen to be in the area.
Thank you to Kathleen Porter at Lavallee Brensinger Architects and Chris Councilor at PatientPoint, NESHS Gold Sponsors, who will be hosting and covering the cost of a few appetizers – everyone will be responsible for their own beverages or additional menu orders.
If you’d like to attend, please RSVP by email to admin@neshs.org with the subject line “Pre-conference networking” by Friday, November 8th.
Networking Event Sponsors

and

Fall Conference: Navigating Choppy Waters- Leveraging Partnerships to Support Growth and Stability
2024-11-14 08:00 - 14:30 (America/Halifax) | Verve Hotel, 1360 Worcester Street, Natick, MA, 01760
In-person conference with lots of networking time.
Register Now
The list of challenges and pressures healthcare entities face is long. Going at it alone may not be possible or effective to achieve organizational strategic objectives. Many providers are entering into a range of affiliations and partnerships to stabilize operations, expand capabilities, and seize new opportunities. These collaborations take many forms, and the participants are increasingly diverse.
Join the NESHS Fall conference to learn about the economic forces and macros trends driving partnerships, the stakeholders involved, various structures, and the regulatory landscape permitting or obstructing these collaborations. We’ll discuss the characteristics of successful partnerships and how to avoid common relationship pitfalls. You’ll also leave with valuable skills to manage conflict and differences when working within or outside your organization.
Agenda

8:15 AM Registration, Continental Breakfast and Networking
8:50 AM Welcome
9:00 AM Keynote: The Missing Piece – Partnerships to Achieve Strategic Objectives

Keynote Speaker: Jeffrey Kilpatrick, Partner, The Innova Group

Partnerships have become a core element of the strategic planner’s tool kit. As hospitals and health systems’ strategic aspirations require greater scale, scope of services and capabilities, partnering with other organizations can be the quickest and most efficient approach to success. And yet for many planners the partnership process remains unclear and intimidating. In this session, we will discuss the strategic rationale for partnerships, types of partnerships, the process used to create sustainable partnerships and select case studies.
10:00 AM Networking Break – Visit our Sponsor Tables
10:30 AM Creative Partnerships – C-Suite insights and perspectives on their key success factors for successful partnerships:
Andrew T. Mueller, MD, CEO, MaineHealth
Angela Bovill, CEO, Ascentria Care Alliance
12:00 PM Lunch and Networking
12:45 PM NESHS Annual Meeting
12:55 PM Strategist of the Year Award, and Early Careerist Award presentations
1:15 PM Skills Building Session: Change Management Skills for Building Effective Partnerships

Becky Baron, Principal, HKS Advisory Services
Greg Otis, Principal, HKS Advisory Services
2:30 PM Closing Remarks
Location
The Verve Hotel by Hilton
1360 Worcester Street | Natick, MA 01760
15% hotel room discount is available to conference attendees with this link: The Verve Hotel discount
Investment
NESHS Members: $175
Non-members: $220
Student-members: $60 (must be a full-time student)
[Refund requests: NESHS appreciates that you may register/pay for this event with every intention of attending, but something unexpected comes up and you can no longer attend. If you need to cancel and request a refund, please contact our Administrator, Deb Fiumedora via e-mail at admin@neshs.org. Unfortunately, NESHS is not able to honor cancellation/refund requests within 30 days of an event as the funds are used to prepay for event expenses.]

Webinar: The Oath for Healthcare Leaders: A Vehicle for Collective Change
2024-11-21 08:30 - 09:30 (America/Halifax)
The Oath for Healthcare Leaders is a collaborative project that seeks to nurture a unity of purpose, bringing everyone in healthcare together. Linking traditional professional codes based on virtue ethics with poetic language and mythological narratives that enable deep reflection and self-awareness, the oath not only brings us together but also brings us back to ourselves.
This webinar will introduce the value of oaths in modern society, the values that shape the Oath for Healthcare Leaders, and trace how an Oath for everyone in healthcare can further strategic planning, shared decision-making, and confident investments in our future.
Presenter: Damiana Andonova

Damiana Andonova is a strategic planner, maternal health advocate, doula, and published poet. Her writing has been featured in Write City Magazine, Write City Review, and Stanford Medicine’s Pegasus Review, as well as various industry and consulting blogs. A graduate of George Washington University and Brandeis University, she brings a rich educational background to her consulting work at VisualFizz and Wolcott and Winnemac. She lived in Chicago with her dog, Berlius.
NESHS MEMBER REGISTRATION
FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
Reserve your Webinar seat below and pay now:

Webinar: Strategically Addressing Provider Supply Shortages
2024-12-12 08:30 - 09:30 (America/Halifax)
Learning objectives:
· Understand macro and micro issues and trends related to provider shortages.
· Identify provider shortage issues that translate into market strategies.
· Consider successful strategies taken by health systems to address provider shortages.
Presenters: Jennifer L. Moody and Niki Petroff

Jennifer L. Moody is a dynamic healthcare strategist with a wide-ranging knowledge of provider recruitment strategy, network optimization, community health need assessment, and health equity.
A leader within ECG’s Strategy & Growth practice, Jennifer has 30 years of experience working with more than 450 health systems, hospitals, and physician organizations to craft strategies to address workforce deficits, define provider recruitment and retention goals, expand ambulatory provider access, and address health equity challenges within communities.
Niki Petroff is committed to developing meaningful partnerships with clients to achieve their strategic initiatives in a collaborative, impactful way. She strives to balance the implementation of industry best practices with a consideration for the intricacies of each organization with which she works.
As a member with ECG’s Provider Network and Community Planning practice, Niki works closely with health system leaders to develop provider recruitment goals based on current supply and demand, identify opportunities for alignment with community providers, and achieve an optimal mix of disciplines and specialties within the system’s provider network.
NESHS MEMBER REGISTRATION
FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
Reserve your Webinar seat below and pay now:

Webinar: The Sturdy Health Strategic Journey: Road Map to Resilience
2025-01-16 12:00 - 13:00 (America/Halifax)
Learning objectives:

During this webinar, Sturdy Health President and CEO Aimee Brewer and Vice President and Chief Strategy Officer Justine will highlight how this small, independent health system crafted its ambitious five-year strategic plan. They will outline the collaborative process that brought together diverse stakeholders, including healthcare professionals, community members, and board members, to identify key challenges and opportunities within the local healthcare landscape. Aimee and Justine will share the strategic pillars that emerged from this inclusive dialogue, emphasizing the importance of adaptability, innovation, and patient-centered care. Participants can expect an engaging discussion that not only reflects on past achievements, but also outlines a visionary path forward, emphasizing the importance of community engagement, patient-centered care, and sustainable practices. Participants will leave with a deeper understanding of the underpinnings of Sturdy Health’s successful strategic planning, implementation and sustainability journey.

Presenters:
Sturdy Health CEO: Aimee B. Brewer, MPH, and
Sturdy Health CSO: Justine Zilliken, MBA, MHA, FACHE

Aimee Brewer is President and Chief Executive Officer of Sturdy Health, an independent, non-profit integrated healthcare system based in Attleboro, Massachusetts. Sturdy Health provides comprehensive healthcare services to communities in Southeastern Massachusetts and neighboring Rhode Island through its acute care hospital and 26 medical office locations.
Aimee serves on the Board of Trustee of Massachusetts Health & Hospital Association (MHA), as an Advisory Council Member of The Massachusetts Health Policy Commission (HPC) and was recently appointed Region 1 State Delegate of the American Hospital Association’s Regional Policy Board. Within the community, Aimee is a Corporator of the Hockomock Area YMCA, a Corporator of Bristol County Savings Bank, and a member of the Wheaton College Community Council.
Justine Zilliken is the vice president and chief strategy officer for Sturdy Health, an independent community focused health system dedicating to being the region’s most trusted and preferred healthcare provider and employer. With experience in operations, communications and strategy, she delivers optimum financial performance and strategic service line growth as a result of her “people first” mindset, delivering top tier patient, employee and physician experiences.
Since joining Sturdy Health in January 2022, Justine has led the creation of Sturdy Health’s first, five-year strategic plan. Justine also launched three key service lines (spine surgery, vascular surgery, and robot assisted orthopedic surgery) to ensure care remains close to home for those who entrust Sturdy with their health and wellness. She stewards all government relations efforts and relationships, securing Sturdy Health’s first ever congressional directed spending allocation of $2.8M toward the expansion of the health system’s Emergency Center and addition of dedicated behavioral unit. This funding was the highest award made in the State of Massachusetts during the session.
NESHS MEMBER REGISTRATION
FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
Reserve your Webinar seat below and pay now:

Request for 2025 NESHS Webinar Speaker/Topic Suggestions:
2025-01-30 08:00 - 2025-11-20 17:00 (America/Halifax)
Are You Interested in Presenting a NESHS Webinar?

Are you interested in presenting a webinar to members of the New England Society for Healthcare Strategy?
We’re seeking dynamic speakers to share their expertise with our organization!
If you have valuable insights, innovative ideas, or a compelling story to tell, that supports the NESHS mission we’d love to hear from you.
Please fill out this brief form to express your interest and share topic(s) you’d be interested in presenting to NESHS members at an upcoming webinar!
Available dates:
· March 20
· May 15
· September 18
· November 20

2025 Speaker / Topic suggestion form for NESHS Webinars

Name:*Title/Role:*

Organization:*E-mail:*

Phone number:*Briefly describe the topic you would like to present:*What key takeaways or insights will the audience gain from your presentation?*Have you presented on this topic before?*Do you have a preference of which date you would like to present?*Check One:*

I am a NESHS member

I am interested in NESHS membership

I am not interested in NESHS membership
Which number is greater: 7 or 12?*

NESHS Professional Development Opportunity: Group Career Coaching Program
2025-02-01 08:00 - 17:00 (America/Halifax)
NESHS is Partnering with a certified leadership coach, Allison McCarthy
to promote a Group Career Coaching Program to members interested in advancing and enhancing their career paths.

Program begins in February 2025 (start date tbd).
Pricing varies based on the number of participants in the group.
For more information on this program and how to enroll, please go to:
Group Career Coaching | Barlow/McCarthy

Free NESHS Virtual Networking & Learning Event
2025-02-06 12:00 - 12:45 (America/New_York)
FREE Virtual Networking Lunch & Learn (BYOL)

Topic: Looking Back and Looking Ahead.
Gayle Capozzalo, Executive Director of The Equity Collaborative and former CSO of Yale New Haven Health, will reflect on her long career in healthcare strategy, what has changed over time, and her thoughts on future changes for healthcare systems and entities and the strategists who work for them, followed by a facilitated discussion with attendees.
Open to NESHS members AND non-members!!
Thursday, February 6, 2025, 12:00pm-12:45pm via Zoom

Gayle Capozzalo
Executive Director of The Equity Collaborative, an initiative of The Carol Emmott Foundation that is focused on gender and racial equity in healthcare organizational culture, and President and CEO of JGF Strategies LLC, providing strategy guidance to healthcare organizations.

This event is open to both members and non-members! Please share details with anyone in your network who may be interested.
Plan to “BYOL!” We will wrap up by 12:45 pm to allow attendees to “Zoom” off to any other meetings.
Please register below (no registration fee).

Webinar: Empowering Patient Engagement with Personalized Insights
2025-03-20 12:00 - 13:00 (America/New_York)
How can practices leverage the power of digital engagement and personalization to deliver a modern patient experience that drives positive health outcomes for patients and growth for practices. PatientPoint will discuss trends, strategies, and new solutions that expand their capabilities outside of the physical office engaging patients digitally in highly personalized ways.
Presenter:
Andrew Schultz

Andrew Schultz is responsible for leading, growing, and aggressively scaling PatientPoint Focus, a revolutionary new business that engages patients with personalized experiences in highly impactful moments in their healthcare journey. PatientPoint Focus helps brands reach and engage clinically relevant patients with tailored experiences that support and influence patient behavior to empower better health.​
Before joining PatientPoint, Andrew held various executive leadership positions across Cencora (AmerisourceBergen), a global pharmaceutical services company, including strategy, global marketing, digital transformation, and customer experience. Before joining Cencora, Andrew led strategy and design innovation across a variety large agency networks and boutique digital consultancies, designing and implementing engaging solutions for a diverse portfolio of healthcare clients.
NESHS MEMBER REGISTRATION
FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.

NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
Reserve your Webinar seat below and pay now:

Free NESHS Pre-Conference Networking Event
2025-04-30 17:00 - 18:30 (America/New_York) | Verve Hotel, 1360 Worcester Street, Natick, MA, 01760
at The Verve Hotel in Natick, MA
Violet Thorn Lounge

Wednesday, April 30th, 2025, 5:00 – 6:30pm
NESHS members and non-members are welcome!
Enjoy appetizers, good company and conversation after your long commute.

Open to all, whether you are attending the 2025 NESHS Spring conference on Thursday, May 1st or just happen to be in the area.
Enjoy a selection of complimentary appetizers.
Attendees will be responsible for their own beverages and additional menu orders.
Thank you to NESHS Gold Sponsors:
Lavallee Brensinger Architects, LiRo-Hill and PatientPoint for sponsoring.

If you’d like to attend, please complete the registration form below.

Networking Event Sponsors

NESHS Spring Conference: May 1, 2025 at The Verve Hotel in Natick, MA
2025-05-01 08:30 - 14:30 (America/New_York) | Verve Hotel, 1360 Worcester Street, Natick, MA, 01760
Unleashing AI’s Potential in Healthcare: Strategies for the Future
As strategists and planners, we often read and hear about how Artificial Intelligence (AI) is going to affect healthcare. As we put our strategic plans together, which AI initiatives should we recommend?

At the 2025 NESHS Spring Conference, learn where the current and future opportunities are in using AI and how it can help administrators and clinicians to create more precise and effective solutions faster than before.
Hear from speakers about where organizations are deploying AI in the workplace.
What are the obstacles and risks to implementing AI, and how to overcome them to achieve the benefits, drive lower costs, reduce administrative burdens, improve care, and accelerate change.
Walk away from the conference with more knowledge about AI, what the trends are, and how it is being used, where it will be used, and what is needed to evaluate AI tools for your use in developing strategy.

Learn from leading AI Strategists in Healthcare:

David W. Bates, M.D., M.Sc.Mass General Brigham, Inc.
Alex Melton, Invene
Barry Stein, MD MBA FSIR FACR RPVIHartford HealthCare

Lisa Adams, Media Director, Princeton Partners
Mike Slusarz, Managing Partner, Princeton Partners
Ajay Madwesh, Prolifics
Conference Agenda

8:15 am Check-in and Networking
9:00 am Keynote speaker – Dr. David Bates – Overview of main classes and clinical use cases for Artificial Intelligence in Medicine, clinical benefits of ambient documentation, and future potential for AI in improving care.
10:00 am Break and Networking
10:30 am Speaker – Alex Melton, VP Engineering – Strategic Adoption of AI in Healthcare Administration – Examine the most promising areas of AI application, such as administrative burden reduction and documentation improvement, while also addressing the key strategic challenges: differentiating between transformative solutions and fleeting trends, understanding the long-term maintenance costs of adopting potentially hazardous AI tools, and navigating the complex ecosystem of vendors and emerging health tech platforms.
11:15 am Speaker – Dr. Barry Stein – Learn about Hartford HealthCare’s 10 year journey, applying a strategic approach with a 6-pillar roadmap for adopting AI to ensure long term success and sustainability.
12:00 pm Lunch and Networking & Raffle prizes
12:45 pm NESHS Member Meeting – Bylaws vote
12:55 pm Drawing for raffle prizes
1:00 pm Skills Session – Mike Slusarz, Lisa Adams and Ajay Madwesh- Transforming Healthcare Strategy with AI: From Data Insights to Patient Acquisition
2:30 pm Conference closing remarks

Thanks to the generosity of our NESHS Sponsors !
All attendees will be entered into a raffle – winners will be announced during lunch break. (a $100 restaurant gift card, a wifi photo printer, and more!)
Location
The Verve Hotel by Hilton
1360 Worcester Street | Natick, MA 01760
Link to 15% Hotel discount to reserve a room
Investment
NESHS Members: $175
ACHE Members: $175
Non-members: $220
Student-members: $60 (must be a full-time student)

Refunds for events: NESHS appreciates that you may register/pay for an event with every intention of attending, but something unexpected comes up and you can no longer attend. If you need to cancel and request a refund, please contact our Administrator, Deb Fiumedora via e-mail at admin@neshs.org or use the form below. NESHS is not able to honor cancellation/refund requests within 30 days of an event as the funds are used to prepay for event expenses.

NESHS 2025 Spring Conference Attendee Survey
2025-05-01 09:00 - 2025-05-10 22:00 (America/New_York)
Thank you for attending the NESHS 2025 Spring Conference at The Verve Hotel in Natick, May 1,2025.

Webinar: Branding Bootcamp: Building a Brand That's Not About You
2025-05-15 12:00 - 13:00 (America/New_York)
This hands-on Branding Bootcamp equips healthcare executives with strategic tools to build high-impact brands. Participants will explore branding fundamentals, use AI tools to define patient messaging, and align brand identity with organizational goals. Through interactive exercises, they’ll map brand associations, define core brand meanings, and develop a Strategic Brand Brief—an actionable blueprint for brand positioning. Attendees will leave ready to elevate their brand’s impact.
Presenter: Mike Slusarz, Princeton Partners:

Mike Slusarz is the Managing Partner of the Healthcare Division at Princeton Partners. He is a seasoned healthcare marketing professional with 30+ years expertise in brand management, strategic planning, digital marketing, physician relations and corporate communications. As former VP of Marketing & Brand Strategy at Barnabas Health for 25+ years, he led the marketing operations for seven acute care hospitals, three cardiac surgery centers, four of NJ’s largest teaching hospitals and over 700 medical practices.
Mike’s leadership spans Cape Regional Health System, PRISM Vision Group, and the Marathon Group, his award-winning agency. A former President of the Health Care Planning & Marketing Society of New Jersey, he also teaches brand strategy at Temple University.
NESHS MEMBER REGISTRATION
FREE reservations are limited to NESHS members only.
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
NON-MEMBER REGISTRATION
Webinar fee: $15.00
After registering, you will receive a confirmation e-mail from GoToWebinar containing information about joining the Webinar.
Reserve your Webinar seat below and pay now:

NESHS 2025 Fall Conference Theme Survey:
2025-05-31 08:00 - 17:00 (America/New_York)
Thank you for sharing your input on the NESHS 2025 Fall Conference Theme Survey:

FREE Virtual Networking Lunch & Learn (BYOL)
2025-06-26 12:00 - 13:00 (America/New_York)
Thursday, June 26, 2025, 12:00-12:45pm via Zoom

Open to NESHS members AND non-members!!
Topic: Career Strategies for Healthcare Leaders
Healthcare is at a pivotal moment, facing numerous challenges but also teeming with opportunities. These opportunities span various roles, particularly for strategic planning executives tasked with shaping the future of their organizations and the industry. It’s crucial for leaders to make intentional and thoughtful career choices, considering advancement as a “lattice” rather than a traditional “ladder”.
This session looks at the fundamental skills and tools that healthcare leaders must master today as well as the strategic decisions that must be made to gain experience and reach positions of greater impact. It will explore best practices in building and maintaining a personal brand, assessing readiness and marketability for leadership roles, interviewing for maximum effect, and working in partnership with executive search consultants.

Aaron Mitra, MHA, FACHE
Principal, WittKieffer
Aaron is an experienced executive search consultant who has worked with and counseled thousands of executives to help align their skills and aspirations with evolving leadership positions. Ample time will be dedicated for Q&A.
This event is open to both members and non-members! Please share details with anyone in your network who may be interested.
Plan to “BYOL!” We will wrap up by 12:45 pm to allow attendees to “Zoom” off to any other meetings.
Please register below (no registration fee).
